L’eau d’Issey

client: Droog design for Issey Miyake, 2001

Droog Design asked us to design summer packaging for l’Eau d’Issey man and woman perfume.Several concepts were presented but one in particulary was interesting; the water bottle. The idea behind this was that l’Eau d’Issey was the first perfume made out of water instead of alcohol. So the packaging was the same material as the perfume. Because it was for summer time the packaging would keep the bottle cool and you could even drink it.