We are a design studio. We are specialized in identity and interior.
client: Men and work, 2007
The assignment of the Men At Work store coincided with our return from a trip to Tokyo and the phenomenon of Pet Architecture (i.e. tiny houses leaning against existing architecture). Those images still vividly captured in our minds, we adopted the ‘Pet format’ to the Amsterdam-based store.
Located in one of the main shopping streets, the shop’s interior turned into somewhat of a miniature house, yet we retained the existing layout. Instead, interior elements added to the spacial structure allow for a rather fairy-like environment. One enters the shop through the fitting rooms. A wooden structure wraps around the entires staircase, opening up to the cash desk in the top. Another staircase, positioned below a pallet showcasing jeans, gives the illusion of reaching to a secret space – but actually just comes to a dead end. Scattered around the store are more hideouts, waiting to be discovered by curious browsers.