We are a design studio. We are specialized in identity and interior.
USINE graphic identity
client: USINE, 2009
We are responsible for the brand identity of Usine and created the total graphic design language. First of all we came up with the name ‘Usine’ inspired by an orgininal Philips poster with the caption ‘Les plus grandes usines du monde’. We designed the logo and various other graphic elements like tea labels, menus, T-shirts and business cards. The old fashioned light bulb was used as an important icon within the brand language. And because we liked it so much we designed a special ‘usine’ font.