We are a design studio. We are specialized in identity and interior.
client: J.C.Rags, 2009
Close your eyes and picture this: heavy industry, smoking pipes and the roaring sounds of engines. It is exactly this image we translated into an interior design concept for the Utrecht (NL) shop of fashion chain J.C. Rags. It’s the basic principle of ‘industrial evolution’, we decided to extend to the 150-m2 store.
The materials used for the interior design are all derived from an industrial setting: steel, wood, concrete. Each piece of clothing is tagged with a steel engraving, communicating information on the origin of the product on display. We carried out this concept in labeling all customized furniture with steel plates, containing unique information – like its size, e.g. (JC 86). Central in the space is a steel rail, supporting closets that are branching out on all sides. In the rear, a varnished table – an artwork best described as an exploded view of a machine, visualizing the beauty of mechanics – displays the brand’s latest arrivals. The roaring sound of engines conducts the industrial theme in the shop.