We are a design studio. We are specialized in identity and interior.
SWEET SIXTEEN
client: Men at work, 2008
Sweet sixteen. For us, it was an age coloured by high school adventures. Think PE, wall bars and gymnastic apparatus. Building tree houses. Greenhouses (John grew up in Deventer). Dutch painter Piet Mondriaan, infamous for his bold figures and his use of primary colours. All these childhood remnants come together in the Men At Work store in Antwerp (BE).
As shops tend to get a bit boring once you’ve scoped out the space, we tried to add as much alternating elements to keep customers intriguid, and returning. Instead of a well-balanced variety of interior elements, the fashion shop is decked with everything from a buck (the counter), wall bars (display material), bars, squares and circles in yellow, red and blue (fitting rooms) to a greenhouse area (showcasing the shop’s limited collections; the tag of a tee shirt or tank top planted in a flowerpot). The fashion chain’s same customized furniture is coated white to emphasize the high school appeal and allow for some unity among the scattered objects.
