We are a design studio. We are specialized in identity and interior.
client: Men at work
MAW opened a new store in Almere with a unique concept based on the principles of playing darts. The 1000 square meters of retail space host both Menatwork and Footwork spread out on a huge dartboard. When you enter the store there is a wall covered with dartboards, which all point out the maximum score of the game, bullseye! When you walk further into the store it becomes clear that also the shop interior evolves around this centre piece of the dartboard, on which colourful mannequins show the latest collection while slowly turning. Based on the black and white graphic structure of the board, the circular lay-out of the shop provides a clear overview and creates a dynamic atmosphere. The fitting rooms are situated in the back of the store and embrace the round shape being covered with ceiling hight curtains.