We are a design studio. We are specialized in identity and interior.
client: Men at Work 2004
The first Men At Work concept store is located in an old library basement. The shop design was inspired by the flea market in New York, which becomes evident as an accumulation of different zones – intentionally failing a clear routing. The concrete floor, as well as ceiling, walls and columns are left untouched, only to be embellished by graffiti artists. The entrance is a narrow 1.2-meter wide (whereas it could be 6 meter). The jeans shelves, constructed out of coated soft foam, mimic enlarged toys. The ceiling-high tennis net is enclosing the lab for new arrivals. The fitting rooms are arranged in a line-up – because of the huge see-through mirror, plus it makes for an excellent way to sell jeans. When the shop opened its doors in March, it welcomed 11,000 visitors in just two days.