client: Droog for Levis, 2002
Droog design was asked by Levi’s Red to create a signal in shops showing clients that Levis Red Tab is being sold there.
This model of Levi’s, instead of having a front and a back side, was 3 dimentionaly designed. To emphasise the twisted seams the jeans is air sealed in a foil bag.
In collaboration with Frank Tjepkema.