ACE HOTEL LONDON

    ACE LIBERTY
    In 1576 English actor and entrepreneur James Burbage built The Theatre, the first permanent theatre in England since Roman Times. Located in the Liberty of Halliwell, Shoreditch, the playhouse was placed just outside the Puritan jurisdiction of...more

    ACE LIBERTY
    In 1576 English actor and entrepreneur James Burbage built The Theatre, the first permanent theatre in England since Roman Times. Located in the Liberty of Halliwell, Shoreditch, the playhouse was placed just outside the Puritan jurisdiction of the City of London. The Theatre had a short, but eventful history: most of Shakespeare’s early plays had their premiere at The Theatre. With the construction of other playhouses nearby, Shoreditch quickly became London’s first theatrical and entertainment district.

    When Ace Hotel invited us to provide a concept and art direction for their soon-to-be-established Shoreditch hotel, we were quick to make the connection with Shoreditch’s rich past. Our design team imagined the hotel as a stage with an ever-rotating cast and plenty of surprise acts. Stage lanterns, a lifting floor and movable walls make for a theatrical and lively atmosphere, not unlike that of an old-school theatre. As a finishing touch, we envisioned a front desk, sitting couches and a grand piano attached to lifting wires, as if they were props making a flying entrance into a theatrical production: a playful interpretation of Shakespeare’s famous soliloquy ‘All the world’s a stage.’

    Design team: John Maatman, Carlijn Kriekaard
    London / 2013


    America Today

      TODAY...
      America Today asked us to update their corporate identity and create a fresh image for their company. We started out by cleaning up their logo and increasing the emotional impact of their slogans. Once established as an importer...more

      TODAY...
      America Today asked us to update their corporate identity and create a fresh image for their company. We started out by cleaning up their logo and increasing the emotional impact of their slogans. Once established as an importer of campus clothing straight from American source, the company has gradually shifted the focus to translating and creating college street style basics themselves. In other words, the emphasis is no longer on America, but on Today. We suggested a back to basics approach for the company, stressing simplicity and economy over heavy graphics and gimmicky design: DIY retail displays, handwritten slogans, duct tape announcements. Honest, straightforward, convenient, no frills. Today by America Today.

      Design team: John Maatman, Carlijn Kriekaard, Germans Ermičs
      Amsterdam / 2007


      Grand Cafe Usine

        FACTORY OF LIGHT
        The former Philips light tower is now host to Grand Cafe Usine which is based on the ground floor of the iconic building. In the early days the first light bulbs for Philips were produced here....more

        FACTORY OF LIGHT
        The former Philips light tower is now host to Grand Cafe Usine which is based on the ground floor of the iconic building. In the early days the first light bulbs for Philips were produced here. Nowadays the building is one of Eindhovens well known monuments. Starting from a vintage Philips poster, saying 'Philips, le plus grand usine du monde' , we designed the total identity of Usine, the logo, Usine's own font, and all other graphic elements like tea labels, menu cards, T-shirts, business cards, in house signage etc. The old fashioned light bulb was used as an important icon within the brand language. The french language is used to indicate the different spaces, such as : Petite Usine, Chambre d'Amis, Cuisine. They are a link to the early days when the building was still used as a factory.

        Design team: John Maatman, Carlijn Kriekaard
        Eindhoven / 2009


        Bearandbunny
        • photographed by Bianca Pilet

          ARE YOU A BEAR OR A BUNNY ?
          The world, is made up of two types of people: bears and bunnies. At least, that’s our firm belief. Bears will always look after you. They’re much more interested in you...more

          ARE YOU A BEAR OR A BUNNY ?
          The world, is made up of two types of people: bears and bunnies. At least, that’s our firm belief. Bears will always look after you. They’re much more interested in you than in themselves. They just want you to be happy, like they are. Bunnies, on the other hand, are a different breed. They’re always running around. They don’t want to miss anything. They always think someone else is having a better time. But they have so much fun.However, this is the reason why a bunny needs a bear to come home to… So does a bear ever need another bear? Well, sometimes bears get fed up with having to take all the responsibility. Having another bear around the house takes some of the stress away. As for bunny-pairing? “That happens too. But it’s a fast-burn relationship. Bunnies get together when they haven’t found their bear yet.

          Call them soft toys for grown-upsif you like. Both are hand-stitched in soft , kid glove leather or suede. Choose your colour to match your sofa, your floor, your favourite shoes or whatever you'd most like to fall asleep next to. This kind of emotional support doesn't come cheap, but what does a good therapist cost these days?

          Design team: John Maatman, Carlijn Kriekaard
          Photography: Bearandbunny
          Amsterdam / 2002


          Tiara for Maxima
          • Photographed by Ari Versluis

            FOR MAXIMA
            For the royal wedding of Maxima and Willem Alexander, museum ‘Het Kruithuis’ (known for its jewelery collection) invited 25 designers to design the Tiara for Maxima. The jury selected 10 designs that would be presented at the...more

            FOR MAXIMA
            For the royal wedding of Maxima and Willem Alexander, museum ‘Het Kruithuis’ (known for its jewelery collection) invited 25 designers to design the Tiara for Maxima. The jury selected 10 designs that would be presented at the actually wedding and would go on a world wide exhibition tour.This selected design is made out of silver lace. The form comes from traditional dutch clothes. The symbols used in the lace work are a mixture of virility and the Dutch kingdom.

            Design team: John Maatman, Carlijn Kriekaard
            Photography: Ari Versluis and Ellie Uyttenbroek
            Amsterdam / 2002


            Footwork

              FOOTWORK
              The Footwork logo, a +, is a positive sign. The ‘cross’ or ‘plus’ is embedded in all elements of the shop. It is visible as a table, as display blocks and is integrated in the fixtures and wall...more

              FOOTWORK
              The Footwork logo, a +, is a positive sign. The ‘cross’ or ‘plus’ is embedded in all elements of the shop. It is visible as a table, as display blocks and is integrated in the fixtures and wall system.

              Design team: John Maatman, Carlijn Kriekaard
              Photography: Bearandbunny
              Amsterdam / 2007


              Pepsi

                PEPSI DROPS OF REFRESHMENT
                Drops of Pepsi travelling the face of the earth, moving from festival to festival. In 2011 a French advertising agency gave us one day to come up with a concept for a Pepsi soda bar...more

                PEPSI DROPS OF REFRESHMENT
                Drops of Pepsi travelling the face of the earth, moving from festival to festival. In 2011 a French advertising agency gave us one day to come up with a concept for a Pepsi soda bar and music booth in one. We envisioned an instantly recognizable structure, shaped and coloured as a spilled drop of cola, towering above the festival crowd. A space to enjoy cold drinks and download the newest music tracks: Pepsi drops of refreshment for mind, body and soul.

                Design team: John Maatman, Carlijn Kriekaard
                Paris / 2011


                Lost Boys

                  BOOTH FOR SAN FRANCISCO FAIR
                  Stand designed as a product rather than architecture. Every element was specially designed, including the bags. The shape is made of aluminum elements and is adjustable in size. It was made for an international...more

                  BOOTH FOR SAN FRANCISCO FAIR
                  Stand designed as a product rather than architecture. Every element was specially designed, including the bags. The shape is made of aluminum elements and is adjustable in size. It was made for an international fair in San Fransisco to get more brand awareness amongst well known computer software brands.

                  Design team: John Maatman, Khodi Feiz
                  Photography: Bearandbunny
                  San Francisco / 2000


                  L'eau d'issey

                    BOTTLE D'EAU
                    Droog Design asked us to design summer packaging for l’Eau d’Issey man and woman perfume.Several concepts were presented but one in particulary was interesting; the water bottle. The idea behind this was that l’Eau d’Issey was the...more

                    BOTTLE D'EAU
                    Droog Design asked us to design summer packaging for l’Eau d’Issey man and woman perfume.Several concepts were presented but one in particulary was interesting; the water bottle. The idea behind this was that l’Eau d’Issey was the first perfume made out of water instead of alcohol. So the packaging was the same material as the perfume. Because it was for summer time the packaging would keep the bottle cool and you could even drink it.

                    Design team: John Maatman, Frank Tjepkema
                    Amsterdam / 2001


                    Levi's Red

                      BODY BAG
                      Levi’s and Dutch design label Droog asked us to come up with an idea to attract attention in stores for Levi’s RED collection, a premium jeans line which only sells in Levi’s flagship stores and high-end specialty...more

                      BODY BAG
                      Levi’s and Dutch design label Droog asked us to come up with an idea to attract attention in stores for Levi’s RED collection, a premium jeans line which only sells in Levi’s flagship stores and high-end specialty shops. Levi’s was about to launch architecturally conceptualized 3D-jeans as part of their RED line, which made us wonder: what will be the next step in the evolution of jeans? Pants that are actually alive? We came up with three promotional ideas: to place electronically inflatable airbags in the pants, suggesting they are living and breathing beings; to create a Levi’s RED collection for (and tested by) animals; and – the idea that was ultimately selected – to vacuum seal pairs of jeans in transparent ‘body bags’, thereby making visible their inner construction. Inside becomes outside, seams become veins.

                      Design team; John Maatman, Frank Tjepkema
                      Amsterdam / 2002


                      Royal Wedding

                        20-02-2002
                        Proposal for the decoration of Amsterdam during the marriage of Maxima and Willem-Alexander on 02-02-02. We used the elements from traditional marriages. The use of flags in different configurations forms the most important visual element.

                        Client: Gijs Bakker for...more

                        20-02-2002
                        Proposal for the decoration of Amsterdam during the marriage of Maxima and Willem-Alexander on 02-02-02. We used the elements from traditional marriages. The use of flags in different configurations forms the most important visual element.

                        Client: Gijs Bakker for the city of Amsterdam
                        Design team: John Maatman, Carlijn Kriekaard
                        Photography: Bearandbunny
                        Amsterdam / 2002


                        MUSEUM THE HAGUE

                          BICYCLE HOUSES
                          Stroom, a centre for art and cultural events for the city of the Hague, asked twelve artists to design twelve bicycle houses, to be located throughout the Hague. The designs had to be presented in scale models.Stroom...more

                          BICYCLE HOUSES
                          Stroom, a centre for art and cultural events for the city of the Hague, asked twelve artists to design twelve bicycle houses, to be located throughout the Hague. The designs had to be presented in scale models.Stroom asked to make the exhibition in the city hall of the Hague about this bicycle houses project, to inform the public and get them enthusiastic.12 building signs were made for each location, only not 1:1 but also in model size. The pictures were made of this on the spot. These pictures were enlarged and mounted on a real size building sign, that was also holding the model of the specific bicycle house. These were put into the city hall.

                          Design team: John Maatman, Carlijn Kriekaard
                          Photography: Bearandbunny
                          The Hague / 2010