Usine identity

client: van Essen/Weemaes. 2009

Bearandbunny is responsible for the brand identity of Usine and created the total graphic design language. First of all we came up with the name Usine inspired by an orgininal Philips poster with the caption 'Les plus grandes usines du monde'. After that Bearandbunny designed the logo and various other graphic elements like tea labels, menus, T-shirts and business cards. The old fashioned light bulb was used as an important icon within the brand language.