In stereo

 client: Men at Work. 2006

For the Maastricht Men At Work store, we started off by musing on what makes a shop stand out in the retail jungle. As nearly any shop-window is kitted out with the ubiquitos mannequins show, why not take advantage of this and do something completely different?
Dubbed by locals as ‘the shop with the loudspeakers’, the shop-window is left strikingly open, allowing passers-by to have a peek at the wall-sized loudspeakers ensemble inside. Roughly 600 speakers, gathered from various shops specialized in recycled goods; adorn one of the two long entrance walls.  To make optimal use of the façade, a conveyor belt showcasing single shoes is running along the base of the floor-to-ceiling shop-window. The lengthy stairs enable visitors to sink into the shop at a slow pace, simultaneously absorbing them into the retail environment. This constant intermingling of randomly positioned tailor’s dummies and real people gives the store a thrilling extra catch.

Photos Arjen Schmitz